public relations
Bags Funding Announcement
Loan discovery platform for diverse and women-owned businesses
Based in NYC, Bags - formerly AMP Community, closed a seed funding round, surpassing their initial goal and raising $3M. With only 1% of Black-Owned businesses that apply for loans in their first year being approved and Bags' mission to connect women and minority-owned businesses with capital, there were clear synergies between Bags' and Anchor's mission of being a catalyst for minority-led businesses. So, Anchor supported this news and co-founders through key media relations.
National attention
Focused visibility
We secured visibility on relevant tech, business, and diversity-focused outlets like Essence and Black Enterprise for optimal impact.
purpose driven
Culture. Community. Cash.
Bags helps entrepreneurs get the working capital they need, understand the implications of debt financing, and manage their repayment process, all with lenders' vested interest in supporting the community the business aims to serve.
the Positioning
Reaching small businesses,
authentically
With Bags' founders Daniel Taylor and Ignacio Semerene, identifying as minorities. Anchor saw this as an authentic connection point between the platform and the SMBs they aim to reach. Anchor dove deep into the founders' backgrounds, understanding their unique perspectives as minority business owners and their challenges to find resonated story angles and were set apart. With this at the center of the PR efforts, Anchor was able to secure placements in minority-focused publications by spreading the news about the $3M in funding and bringing awareness to small businesses that could directly benefit from the Bags platform.
