branding, Brand Strategy, Refresh
Tradewind
Straight from the source
Tradewind Data Science, a Chicago based company providing data engineering, data science, and analytics solutions, wanted to evolve their brand to better reflect who they are with confidence. Their existing brand didn't fully capture their expertise or resonate with their target audience. This lack of clear branding was hindering their ability to attract new clients. Anchor partnered with Tradewind to develop a comprehensive brand that would refine the brand positioning, brand story, and identity.
Honoring the past, inspiring the future
A subtle nod to their past is further emphasized by the use of negative space, creating a sophisticated symbol that embodies their ability to seamlessly integrate disparate data points into a unified whole.
Drawing on the spirit of navigation, we crafted the vessel, the heart of Tradewind's brand system. This concept holds dual significance. Just as a vessel guides a sailor across the seas, Tradewind guides businesses through the data landscape. A vessel also acts as a container–this dual function elegantly connects Tradewind's legacy with their new visual identity.
The brand's visual device, a rectangular container derived from a simplification of shapes of two unique vessel; Scow and Clipper is designed to structure and convey all forms of information. It cleverly encapsulates the essence of how Tradewind Data Science transforms raw data into meaningful insights for their clients. This innovative approach ensures that data is seamlessly communicated across various platforms, from interactive screens during meetings to detailed PDF documents shared via emails to team members.
By utilizing this container concept. Tradewind Data Science articulates data points with unparalleled clarity and structure. This strategy not only enhances understanding but also facilitates practical application, empowering clients to leverage data solutions with ease and confidence.
Building trust through from
start to finish
Tradewind's visual identity isn't merely an aesthetic choice; it's a strategic visual system that reinforces their brand message and builds trust with potential clients.
The navigation themed influences and consistent sail motif throughout the visual identity serves as a constant reminder of their core service: navigating businesses through the complexities of data. This metaphor, coupled with the limited color palette of blues,
The new brand identity, centered around the concept of The Navigator, not only reflects their expertise in data engineering, data science, and analytics but also resonates with their target audience. This clear and differentiated brand positioning has translated into increased brand awareness and a growing client base.
whites, and cream, creates a clean and professional atmosphere, reflecting their focus on data analysis and strategy. By seamlessly integrating these design elements, Tradewind's strategically driven identity effectively communicates their expertise and inspires confidence in their ability to navigate businesses through the ever-changing data landscape.
